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Apr 16, 2026
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2025-2026 Academic Catalog
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MGT 3520 - Nonprofit Marketing & Community Relations
3 hours
This course delves into the fundamentals of marketing and public relations, teaching students the marketing strategies most effective for nonprofit organizations. It includes lessons on communication and managing media relations, as well as understanding how marketing initiatives can influence donor engagement. Additionally, the course will examine the concepts of mission-driven marketing and the marketing of services.
Prerequisite: MGT 3500
Level UG
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