| |
Apr 14, 2026
|
|
|
|
|
2025-2026 Academic Catalog
|
SPM 3600 - Sport Marketing
3 hours
This Sport Management course will examine the diverse and complex nature of sports marketing. We will introduce basic sport management marketing concepts and techniques, and then see how they are applied in sport organizations. Students will be exposed to the marketing process through lectures, readings and assignments. Students will learn to create a sport marketing plan and the different components associated within a successful plan. Students will also have the opportunity to learn how to market themselves to desired employers.
Prerequisite: SPM 1500
Level UG
|
|
