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Apr 20, 2026
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2025-2026 Academic Catalog
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MKT 5500 - Personal Selling
3 hours
This course is the comprehensive study of personal selling as a marketing component and the organization and management of the selling function within a business. The course will explore sales force interaction with customers and prospective consumers for the purpose of making sales and building relationships. Topics to be covered include staffing, training, evaluation, budgeting, goal setting, motivation and compensation of the sales force.
Level GR
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