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Apr 20, 2026
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2025-2026 Academic Catalog
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MKT 4600 - Advertising/Pr Campaign Strategies
3 hours
This advanced course explores the cross-functional organization of persuasive messages with special emphasis in the areas of advertising and public relations. It stresses critical thinking skills in the development of a communication strategy within a team environment. The course offers hands-on experience in the development of strategically focused persuasive communication.
Prerequisite: COM/MKT 3610
Cross Listed With MKT 4600.
Level UG
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