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Apr 30, 2026
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2024-2025 Academic Catalog [ARCHIVED CATALOG]
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MKT 3400 - Principles Of Marketing
3 hours
This course provides a basic overview of marketing as it relates to the business environment. Topics may include marketing mix, target marketing, marketing environment, and marketing in today’s society. This course also provides an overview of advertising, consumer behavior, marketing research, and retail management. Special emphasis will be focused on the factors that influence consumer behavior by exploring relevant topics.
Level UG
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